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H&M reveals subdued winter sales after annual profit hike
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The Independent
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Read our Privacy noticeFast fashion retail giant H&M has brushed off a “challenging environment” to deliver a jump in annual earnings, but revealed a recent sales slowdown amid subdued shopper demand over Christmas.
But it cautioned that it expects net sales in local currencies to drop 2% year-on-year in the two months to the end of January.
Robyn Duffy, consumer markets senior analyst at RSM UK, said the annual profit rise was better than forecast.
“H&M’s fourth quarter performance marks a clear inflection in profitability, with margin discipline and cost control delivering a meaningful earnings beat despite uneven demand.