Broadening appealCarnival UK and P&O Cruises president Paul Ludlow says they are “working hard to challenge outdated perceptions”. “We’re also seeing clear shifts in who is cruising,” Antonio Paradiso, VP of international sales at MSC Cruises, agrees. “We’ve recently launched our latest Electric Sunsets 90s vs 00s themed cruise, which has returned for its sixth year. Marella Cruises have noticed a “rise in longer holidays” through their Cruise & Stay offering, according to Hackney, “with more customers opting for 10, 11 and 14 night sailings, over the traditional seven-night cruise. “It allows customers to have two holidays in one, from a cruise to a land-based holiday.