Guinness has signed an historic shirt deal with an English clubIt is still held up as one of the most iconic football shirts in English football history. Since 2019, Guinness has perhaps been most notable in UK sport through its sponsorship of rugby union's Six Nations Championship. But the drinks giant is making a splash in football once again, having announced an historic partnership with an English club that marks its return to UK football shirt sponsorship after three decades away. The drinks manufacturer has called the deal "a major vote of confidence in the women's game", adding that it "signals a shift towards long-term, meaningful investment in women’s football, supporting clubs, players and leagues as the professional game continues to grow". The Robins' kit has not carried a front-of-shirt sponsor in recent weeks, which underlines the importance of the deal to the club.