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Why Kellogg's and Post Cereals Eliminated the Word 'Sugar'
['John Robinson']
100.7 WITL – Lansing’s #1 For New Country – Lansing Country Radio
SUGAR, SUGAR, SUGAR was being pushed on us in the stores, but especially on TV.
Sugar Frosted Flakes became ‘Frosted Flakes’.
Sugar Crisp made one last push with ‘SUPER Sugar Crisp’ before axing ‘sugar’ and turning the name into ‘Golden Crisp’.
Sugar Smacks was changed to ‘Honey Smacks’ and then just plain ‘Smacks’.
Sugar Pops added the word ‘corn’ to make it ‘Sugar Corn Pops’, but it wasn’t enough.