During the third quarter of fiscal 2026, The North Face delivered high-single-digit growth during the peak holiday period, with all major product categories growing year over year. VF described this product elevation as a deliberate strategy, positioning The North Face as a brand that blends technical performance with premium design, rather than relying solely on volume-driven outerwear staples. Altra’s momentum continues to buildBeyond The North Face, VF’s running-focused brand Altra continues to stand out as one of the group’s most consistent growth stories. (Image credit: Altra)VF now expects Altra to exceed $250 million in revenue during fiscal 2026, a milestone that underlines the brand’s growing importance within the wider portfolio. VF said performance was driven by continued demand for the brand’s core 6-inch Premium Boot alongside growing momentum in boat shoes and expanded lifestyle footwear.