As global beer giants raise prices, one Cork brewery is pushing back. Today's top videos STORY CONTINUES BELOWThe brewer said rising costs had left it with no option but to amend its pricing, despite efforts to reduce expenses. Heineken is to increase the wholesale price of all its draught products by 3.1 per cent from mid-February. The announcement comes just two weeks after Diageo confirmed a seven-cent increase in the wholesale price of Guinness, a change also expected to add approximately 20 cent to the price of a pint. Both brewers have been met with backlash from publicans and patrons alike, with many wondering when the ever increasing price hikes will come to an end.