Properties marketed with four or fewer photographs carry an average asking price of £200,000, compared to £280,000 for homes listed with five or more images, according to research by London-based estate agency Benham and Reeves. The analysis reveals an average price gap of nearly £80,000 between properties marketed with minimal photography and those with more comprehensive visual content. In the South West, properties marketed with five or more photographs are priced approximately 93% higher than those with four or fewer images. Market implicationsVon Grundherr acknowledged that lower-priced homes may be smaller and offer fewer photographic opportunities, but argued that price point should not determine marketing quality. “There’s a strong argument for lower-priced homes actually needing stronger marketing to stand out in a competitive landscape,” he stated.