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Retail Leaders Launch ‘Go Red, Shop With Heart,’ an Industry-wide Initiative Supporting the American Heart Association
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WWD
Shop With Heart,” an industry-wide initiative designed to raise awareness and funds for the American Heart Association throughout the month of February, which is American Heart Month.
In addition, Rokt will support the American Health Association with a new donor acquisition campaign.
You May Also LikeGrossman, who is also a volunteer member of the board of directors for the American Heart Association, and Berns convened a group of senior retail executives to help launch the retail initiative.
Participating retailers will support the American Heart Association through in-store and digital activations, consumer engagement and fundraising efforts, with proceeds benefiting the association’s research, education and advocacy.
We’re inviting shoppers to stand with us during American Heart Month by driving heart health awareness and raising vital funds to help the American Heart Association turn this tide and save and improve women’s lives.”