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The U.S. and France Drove Swiss Watch Exports’ December Recovery
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WWD
PARIS – In December, Swiss watch exports saw a return to growth with a 3 percent increase to 2.1 billion Swiss francs, or $2.37 billion, driven by the U.S. and a surprising copilot – France.
Leaping to second place in the monthly tally, shipments to the country saw a 50.8 percent leap, according to figures published Thursday by the Federation of the Swiss Watch Industry.
This recovery brought the total of exports for 2025 to 25.6 billion Swiss francs, or $33.37 billion, a 1.7 percent contraction year-on-year.
It was “a year of significant uncertainty and increasingly demanding market conditions for the Swiss watch industry,” said federation president Yves Bugmann.
On Tuesday, LVMH Moët Hennessy Louis Vuitton reported its full-year figures, which showed watches and jewelry division was a bright spot, with organic sales up 8 percent.