KPop Demon Hunters is Netflix’s most popular film ever, hitting over 500 million views since its June release. The new toys will start rolling out this summer, roughly a year after the film’s release, as Mattel hopes merchandise can stoke its continued popularity. While no announcement has yet been made, industry publication Deadline reported that a KPop Demon Hunters sequel is in the works for a possible 2029 release. “Merchandise is essential to extend the life of an IP like this.”Netflix, which was already offering KPop Demon Hunters apparel, accessories and collectibles through its online shop, announced a licencing partnerships with Mattel as well as Hasbro in October. Mattel’s Stanichi said that the process of developing a product from an idea to commercial launch typically takes around 18 months, and, for the KPop Demon Hunters line, it worked with Netflix to speed that up without sacrificing details.