The action figures - including He-Man, Skeletor and Evil-Lyn - will retail for about US$25Mattel's new "Master of the Universe" toy line on display at Nuremberg Toy Fair in Nuremberg, Germany, Jan 26, 2026. PHOTO: REUTERS[NUREMBERG, Germany] Mattel launched a new line of action figures on Thursday for its upcoming live-action movie Masters of the Universe, aiming to repeat the success of its 2023 smash hit Barbie. Roberto Stanichi, Mattel’s chief global brand officer, said there was a lot of nostalgia for a toy line that first came out in the 1980s. The decision to relaunch the brand was driven by Mattel finding the right team to make the movie, led by Oscar-nominated director Travis Knight, he told Reuters. The action figures - including He-Man, Skeletor and Evil-Lyn - will retail for about US$25 and roll out globally from April, around two months before the movie, starring Nicholas Galitzine as He-Man, hits theatres.