What’s more, typical AI users aren’t just sampling the technology occasionally. This translates to more paid tiers that focus on usage caps and “credits”— for free tiers, ads. For example, this month OpenAI launched an $8 per month ChatGPT Go tier targeting free users who want more messaging, uploads and image creation features. OpenAI has announced plans to test ads in ChatGPT, starting in the U.S. on the Free and Go tiers. Read more:How AI Becomes the Place Consumers Start EverythingShoppers Trust Banks Over Retailers to Let AI BuyBig Tech Expands AI Across Climate, Search and Public ServicesFor all PYMNTS AI coverage, subscribe to the daily AI Newsletter.