Sydney Sweeney has officially moved from the screen to the storefront, and the results are nothing short of a retail frenzy. Her debut lingerie brand, SYRN, went live today on Jan. 28, and managed to make internet history within a matter of hours. The most anticipated part of the launch, a sensual collection titled “The Seductress,” appeared to sell out almost instantly. She’s breaking the internet, one user declared, while another joked about searching Google for instructions on how to break the internet. The initial success of SYRN, backed by major investors including Jeff Bezos, indicates that Sweeney’s influence as a trendsetter is only growing.