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EN
Guinness returns to English football shirt sponsorship for first time since 1980s
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City AM
Guinness returns to English football shirt sponsorship for first time since 1980sGuinness is returning to the front of an English football shirtGuinness is returning to the front of an English football shirt for the first time since 1986 after signing a deal with Women’s Super League 2 team Bristol City.
The West Country team – co-owned by Steve Lansdown of Hargreaves Lansdown fame, and women’s sport conglomerate Mercury13 – will see their shirts feature Guinness 0.0 branding for the remainder for the season.
Bristol City Women’s Lisa Knights said: “Partnering with Guinness is an historic moment for our club and women’s football.
The pilot was rolled out across the top two leagues of women’s football, with other clubs joining throughout the season.
Added Guinness’ sports sponsorship lead Jamie Brooks: “Alongside Mercury13, this is more than a shirt sponsorship.