How One City Helps Entrepreneurs Launch, Why Your Store Must Photograph Well and What LVMH’s Drop Means

The following stories are from VMSD, INSTORE’s sister publication for retail store design and visual merchandising professionals. The 350-square-foot space at 22 S. Market St. provides affordable rent, shared operations, mentorship and hands-on business training — essentially lowering the barrier to launching a brick-and-mortar retail business. “It fills a critical need for affordable, accessible pathways into brick-and-mortar retail, particularly for entrepreneurs who have historically been underrepresented,” says Executive Director Kara Norman. See if your town or city has a similar program — it’s a lower-risk way to test brick-and-mortar concepts. See if your town or city has a similar program — it’s a lower-risk way to test brick-and-mortar concepts.