The one-visual mindset: building a creative core for your fashionThe best cross-platform work is built on a single, adaptable design or color for your couture business. This isn’t a finished poster or ad, but rather the DNA of the visual. This is where the mood, key element, color, and hook are defined. Smart brands ask early questions such as:Which is the one message this visual has to convey throughout? Thus, it establishes a basis for a design intended for dissemination through different platforms and formats.