Mumbai, Jan 29: Fynd, AI native retail technology company backed by Reliance Retail Ventures Limited, today released its Republic Day Report 2026, offering a data-led view into how India’s e-commerce landscape is evolving during one of the country’s most significant national sale events. The Republic Day sale period in 2026 recorded 157.4K orders with a gross sales value of ₹298.2 million. “This Republic Day, Indian ecommerce proved it’s evolving not just in scale, but in intelligence. From using stores to fulfill more orders to narrowing discount bands and engaging late-night shoppers, we are seeing a smarter, more agile playbook emerge. While Republic Day is a shorter shopping window compared to festive seasons, the findings mirror broader structural shifts in Indian e-commerce from weekday-led demand and prepaid trust to omnichannel readiness and tighter platform-category alignment, signalling a market that is growing smarter, not just larger.