Within minutes of the Brewers Association announcing that the Great American Beer Festival would move from the cavernous confines of the Colorado Convention Center to an outdoor park in Denver, the criticisms came in fast and furious. “This is us adapting.”With this change of venue, reduced attendee space, and other groundshift changes, this is the BA adapting for real. The BA will lose its marketing around calling this the country’s largest beer festival, but while it won’t be great in size, there is a real opportunity to make it great in other ways. This reimagined festival has the chance to be a blueprint for others to follow when it comes to experience, service, presentation, and personalities. All About Beer receives support from underwriters who understand and appreciate the importance of independent journalism in the beer space.