Australia’s largest general insurer, IAG, is set to begin a large-scale research project examining why advanced driver-assistance systems (ADAS) are not delivering the safety gains many expected. The study will involve real-world testing of drivers using common ADAS features, such as autonomous emergency braking and lane-keeping assist, in controlled conditions. While ADAS systems have demonstrated safety benefits in overseas studies, their effectiveness depends heavily on how drivers understand and trust them. 3The research aligns with broader national road safety goals, including the federal government’s target to significantly reduce road deaths and serious injuries by 2030. IAG plans to publish the results of the study later this year, with the findings intended to contribute to ongoing debates about vehicle safety technology, regulation and driver behaviour in Australia.