In addition to benefiting consumers at home, the proposed Netflix – Warner Bros. merger promises to enhance U.S. soft power abroad. AdvertisementAccording to the Global Soft Power Index, a nation’s power is measured, in part, by global perceptions of its culture, heritage, and media. As part of the merger, for example, Netflix has committed to preserving Warner Bros. as a distinct creative engine and to growing domestic production. As part of the merger announcement, Netflix has also committed to licensing Warner Bros. shows to other platforms. For these reasons, the Netflix-Warner Bros. merger represents a unique opportunity to bolster America’s cultural influence abroad and its economic vitality at home.