| BY Ricki Green |AI has long played a role in creative development across the carsales family of brands. For this campaign, caravancampingsales takes it further by using AI to produce hero videos that turn Aussie wildlife into the stars of relatable camping stories. Says Lucas M. Barreiro, Head of Creative & Brand Design at carsales: “AI didn’t replace creativity. Our team explored how technology can bring Aussie wildlife to life in camping scenarios that feel fun and distinctly local. Rolling out during the summer season, the campaign will show up where adventure begins – across social feeds, video and onsite channels.