‘The Dangers of AI’, the latest experiment drop from Springboards, involved taking inspiration from an existing ad to create a new one, showing how quickly these models can generate work that appears finished but frequently crosses copyright lines and collapses into familiar patterns. CEO and co-founder Pip Bingemann said the team wanted to put a spotlight on the dangers of AI when used in creative practices: “We’re very aware of the irony here. We’re dramatising the problem of large models sending everyone to the same place by deliberately using a technique that exposes how easily they drift into infringement. This work is about making those risks visible, not pretending they don’t exist.” View the original below:The project makes clear the challenges agencies and advertisers now face as generative models become more widely adopted. This widening gap between speed and originality underscores the role of Springboards.