| BY Ricki Green |Western Australian women’s health organisation Luma has launched a powerful new brand campaign ‘We Hear You’, developed in partnership with Bonfire. The campaign features the theme ‘We Hear You’ and shines a light on a systemic healthcare issue that, if you’re a woman reading this, you already know about. It addresses a range of women’s health issues, including menopause, period pain, endometriosis and eating disorders, and reinforces Luma’s commitment to creating care environments where women feel seen, heard and supported. Established in 1977, Luma has grown from a small medical and counselling clinic for women, into a holistic, integrated, one-stop healthcare destination for all women. ‘We Hear You’ has launched this week across YouTube, cinema, out-of-home, social and digital channels.