Key insights from the academic research include:GenAI ads perform just as well as human-made ads: AI-generated ads performed just as well as human-made ads. AI-generated ads performed just as well as human-made ads. AI ads win the most when they don’t “look” like AI: AI-generated ads that did not “look like AI” achieved the highest engagement of all groups, significantly outperforming both human-made ads and AI ads that were perceived as artificial. AI-generated ads that did not “look like AI” achieved the highest engagement of all groups, significantly outperforming both human-made ads and AI ads that were perceived as artificial. Food, drink, and finance brands were among the first to adopt AI ads: Specific sectors; most notably, the food and drink and personal finance industries were early to adopt AI ads.