| BY Ricki Green |Brisbane-based strategic brand consultancy LCC Group will host the Australian launch of Capel Group, a new global network of independent agencies. The launch marks a significant milestone for LCC Group – the first founding Australian agency selected to join Capel Group – joining the ranks of specialist consultants across the UK, the Middle East and Asia Pacific. Capel Group Executive Chairman Jonathan Cummings (above left), and brand transformation leader, says LCC Group’s selection reflects the calibre of strategic work emerging from Australia: “LCC Group represents exactly what Capel Group was created to champion – independent agencies delivering global-standard thinking, grounded in deep local insight. LCC Group Founder Laura Campion (above right) says the partnership signals a new chapter for both the agency and its clients: “For nearly a decade, LCC Group has focused on helping ambitious businesses become world-class brands. All founding agencies retain ownership and brand autonomy, with Capel Group expanding further into Europe and the Americas in 2026.