| BY Ricki Green |Dentsu has today released its global CMO Navigator – Media Edition, revealing how marketing leaders are broadening their responsibilities and increasingly turning to media and AI as central drivers of business growth. Despite ongoing economic uncertainty, the majority of global CMOs report positive business performance with most organisations seeing revenue growth over the past 12 months. Media becomes a core growth leverThe research highlights that media is now viewed as a critical strategic lever for business growth, with 86% of global CMOs describing media as a “very” or “critically” important driver of performance. Nearly nine in ten global CMOs say AI is already reshaping how they go to market and is influencing everything from efficiency and measurement to content, commerce and customer experience. Christine McKinnon, Head of dentsu Intelligence Australia, says insights from dentsu Australia’s Data Consciousness Project reinforce key themes emerging from the CMO Navigator: “The CMO Navigator shows marketing leaders are taking on broader responsibility as AI and media become central to growth.