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Law firms, legal tech, and the branding battle royale
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City AM
Law firms, legal tech, and the branding battle royaleAI Generated.
Wordsmith AI, founded in 2023 by Harsha Mulchandani and Shreyas Nair, had a $100m valuation as of last June.
Competitive market forces branding agendaThis comes at a time when law firms have started to focus (and invest) in branding as the legal sector becomes even more competitive.
As reported by Eyes on the Law last May, some law firms were starting to realise the importance of tying their name to something iconic.
Luch added that “for law firms, that will probably mean thinking more broadly than just ‘legal services’.”Eyes on the Law is a weekly column by Maria Ward-Brennan focused on the legal sector.