Snap Inc, the company behind the popular social media app Snapchat, just announced its new subsidiary called Specs. This will be a separate brand for its upcoming augmented reality smartglasses. Specs is scheduled to launch sometime later this year, but no release date has been confirmed yet. It’s similar to the Apple Vision Pro; however, the Snapchat Specs won’t cost as much as the $3499 headset. According to Snap, its upcoming Specs will bring a “new computing paradigm“, not seen since the first Macintosh.