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Canadians turn to AI for shopping, but trust remains the biggest barrier: IBM study
['Mario Toneguzzi', 'Based In Calgary', 'Has More Than Years Experience As A Daily Newspaper Writer', 'Columnist', 'Editor. He Worked For Years At The Calgary Herald Covering Sports', 'Crime', 'Politics', 'Health', 'Faith', 'City']
Retail Insider
But trust is the new battleground:only 19% trust AI recommendations outrightCanadians want AI agents that do the work like deal hunters, service agents, review guides, personal shoppers.
Nearly half now use AI during their shopping journey, and adoption of AI apps has surged 82% in two years.
Trust & Data Sharing Trust remains critical: 52% of Canadians are comfortable sharing data, but concerns about privacy (45%), misuse (39%), and data resale (34%) persist.
Only 19% trust AI recommendations outright, while 22% cross-reference sources and 14% validate social media content before making decisions.
AI Agents Desired by Canadians AI agents are moving from concept to reality: Canadians want practical helpers—39% want a deal hunter, 33% a customer service agent, 27% a product review agent, and 23% a personal shopper.