84% of patients want their doctors to recommend price comparison solutions, prompting Surescripts to launch “Script Corner” to bridge the transparency gap. Surescripts Report: Patients Demand Price Transparency as “Sticker Shock” Derails AdherenceThe American prescription drug market remains a stubborn anomaly: a black box where the price is revealed only after the transaction is initiated. While 76% of patients report being in good health, chronic conditions are rampant, with nearly half of respondents managing at least one long-term illness. The Uncertainty: 48% of patients admit they don’t know who to trust for accurate pricing information. 48% of patients admit they don’t know who to trust for accurate pricing information.