Digital advertising growth helped boost UK advertising spend by 11.4% in Q3, according to the latest Advertising Association/WARC spending report. Growth for the whole year 2025 is expected to hit 10.1%, reaching £46.9 billion, and in 2026 a further 7.5% rise will take the total spend to £50 billion. Search (+14.9%) and online display (+14.3%) did well by any measure, accounting for 83% of total ad spend between July and September 2025. Linear TV nudged up 0.7%, while VOD spend was up 17%, boosted by summer sporting events like the Club World Cup and the Women’s Euros. Strong double-digit growth in 2025 reflects a continued focus on performance, reach and association with culturally relevant moments, from major sporting events to unmissable live concerts.”