Oman’s Public Establishment for Industrial Estates (Madayn) has attracted more than RO272 million ($707 million) in investments into the food sector, hosting 121 food-related projects across its industrial cities, said a senior official during an industry event held alongside Gulfood 2026 in Dubai. As part of this strategy, the Omani company has launched the Madayn Agriculture initiative in cooperation with the Ministry of Agriculture, Fisheries and Water Resources. The programme aims to introduce greenhouse projects within selected industrial cities to support local production, boost exports and enhance food security. Technology-driven solutions to reduce food waste were also highlighted during the event. The event featured a panel discussion with representatives from Mazoon Dairy, Al Khamayil, NielsenIQ and BRS Green, who discussed brand trust, investment competitiveness in Oman’s food sector, and the increasing role of modern agricultural technologies.