New Delhi: The Delhi High Court has restrained the circulation and broadcast of an AI-generated film exploiting the name, personality and likeness of Akira Nandan, son of Andhra Pradesh Deputy Chief Minister and actor Pawan Kalyan. Also Read After Andhra Pradesh, Goa now exploring social media ban for childrenIt is stated that the alleged misuse of AI and deep fake technology also violates his personality rights, moral rights, publicity rights and the right to privacy, as well as breach of copyright recognised under law. It is also claimed that the said infringement also attempts to defraud the innocent members of the public, the court added. It also directed the removal of the AI film, related clips, shorts and promotional material across websites and social media platforms. The court restrained the defendants, including John Doe persons, from violating Akira’s personality or publicity rights by utilising in any manner his personality traits, or from using, imitating or exploiting any facet of his personality, including his name, image, likeness, voice, mannerisms or other identifiable attributes through AI, generative AI, machine learning or deepfake technologies.