A UK-wide poll by the Nature Friendly Farming Network (NFFN) found that growing these non-cereal crops is improving resilience and profitability. Martin Lines, chief executive of the NFFN, said: "We know that we need to urgently increase the amount of non-cereal crops we are growing in the UK. The survey revealed that just 38 per cent of farmers have already made the shift, while 29 per cent are considering it for the future. Those who have diversified reported healthier soils, improved resilience, and more varied income streams. Anthony Curwen, an NFFN member reintroducing vegetable cultivation at Quex Park in Kent, said: "Understanding your market is crucial.