Hong Kong, January 29: Khaby Lame, the world’s most-followed TikTok creator, has finalised a deal valued at USD 975 million to sell his brand management firm, Step Distinctive Limited, to the Hong Kong-based holding company Rich Sparkle. Khaby Lame AI Digital Twin SEO KeywordA central focus of the deal is the development of an "AI Digital Twin" of Khaby Lame. This technology will be used to create multilingual, cross-time-zone livestream e-commerce content, allowing the Khaby Lame brand to engage with global markets 24/7 without his physical presence. The AI twin is expected to overcome the logistical barriers of traditional content creation, such as language and time zones. Beyond digital content, the partnership plans to expand the Lame brand into physical product categories, including beauty, fragrance, and apparel.