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Adpro& Group, MoodFM get Jordanians to answer life’s questions with song titles
['Anup Oommen', 'The Author', 'Anup Oommen Is The Editor Of Campaign Middle East At Motivate Media Group', 'A Well-Reputed Moderator', 'A Multiple Award-Winning Journalist With More Than Years Of Experience At Some Of The Most Reputable', 'Credible Global News Organisations', 'Including Reuters', 'Cnn', 'Motivate Media Group. As The Editor Of Campaign Middle East', 'Anup Heads Market-Leading Coverage Of Advertising']
Campaign Middle East
It intends to reinforce the radio station’s distinctive positioning as Jordan’s only contemporary adult radio station dedicated to hits from the 70s, 80s, 90s and early 2000s.
The fully integrated campaign – developed and executed by incumbent agency AdPro& Group – spans OOH, DOOH, radio, social and digital channels.
Jarrad Pitts, Creative Director, Adpro& Group, added, “This work is emotional.
Rizek Jildeh, Head of Strategy, Adpro& Group, added, “This campaign only works when context does the heavy lifting.
These elements were then brought into motion by Anas Makkawi, ensuring the campaign felt alive, contemporary and emotionally rich.”CREDITS:Client: MoodFM, part of Seagulls Media ServicesAgency: AdPro& Group