Yomiuri Shimbun file photoCampaign teams film and stream street speeches during campaigning for the House of Councillors election in July 2025. Social media interest regarding the policies and pledges for the House of Representatives election is focused on the keywords of “consumption tax” and “rising prices,” according to an analysis of X posts by The Yomiuri Shimbun. Posts related to “foreigners” are also increasing, continuing the trend since last summer’s upper house election. The analysis examined ten keywords related to party pledges and policies: consumption tax, rising prices, proactive public finances, security, foreigners, number of Diet seats, constitutional revision, second capital, diplomacy and child-rearing. Tuesday saw the highest number of posts with “consumption tax,” reaching approximately 34,000 posts.