A quiet revolution is underway in how fans access live sports, and tonight’s Oregon State Beavers vs. Loyola Marymount Lions matchup is a perfect illustration. The game, streaming live on ESPN Unlimited, is readily available – for free – through promotional offers from Fubo and DIRECTV. Beyond Tonight’s Game: The Broader Streaming LandscapeThe Oregon State vs. Loyola Marymount game highlights a larger trend: the fragmentation of sports broadcasting. Betting Odds and Fan EngagementThe accessibility of live streaming is also fueling the growth of sports betting. The availability of free trials, like those offered with Fubo and DIRECTV for ESPN Unlimited, will only accelerate this shift.