TikTok users in the US are cancelling their subscriptions following a change in ownership and a new privacy policy dictated by the Trump administration. 🇮🇱 Netanyahu: ‘We will win the social media battle’ “Social media is the new battlefield. Social Media users everywhere are questioning the way social media companies are collecting data and manipulating their feeds, and being less than transparent about how it all works. Concerns new social media entrant UpScrolled wants to address. This is where the track record of social platforms bites.