The beverage chain is unveiling “Gong Cha 2.0” — a new era and store redesign that emphasizes automation technology, including automated beverage preparation and kiosks. After testing the new proprietary technology system — dubbed “Super Wu” — in the Middle East and Asia over the last couple of years, Gong Cha will now be rolling out its 2.0 store redesign to stores in the Americas. With this new model, Gong Cha is further simplifying its already fairly simple operational model, which doesn’t require a full kitchen or walk-in freezer. “I think [this technology] makes Gong Cha really attractive for multi-brand, multi-unit franchisees and we become a very appealing investment opportunity,” Henry said. Moving forward, Gong Cha plans to ramp up expansion in North America, with development focused on regions including California, New York, Texas, and Florida.