BIZ BUZZPOCATELLOHere Comes the Bride On a Budget serves customers in PocatelloHeather Gonzalez, right, inside her bridal shop in Pocatello. | Courtesy Heather GonzalezPOCATELLO – Finding a wedding dress is a challenge for many women planning their weddings. “People are hesitant to get a wedding dress they can’t try on. I wanted to create that for (customers).”As a full-time Allstate Insurance agent, customer service is a business Gonzalez is familiar with. Participants of the 2025 Business Women of Pocatello Fashion show held at Lookout Point in Pocatello last June.