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Abu Dhabi BioBank spurs communities to ‘Preserve Life’s First Gift’, combat cancers
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Campaign Middle East
Abu Dhabi Biobank, a medical lab in the UAE capital and the region’s largest hybrid cord blood bank, has revealed the impact and incredible success of a powerful campaign titled ‘Preserve Life’s First Gift’.
Targeting for Abu Dhabi and Al Ain residents, the ideation, curation and copywriting of the campaign was led in-house by Abu Dhabi Biobank, under supervision of M42 Group Marketing and Communications.
As of mid-January 2026, the campaign was still running in cinemas and across OOH in Abu Dhabi landmark locations.
Abu Dhabi Biobank confirmed that it has also witnessed a stark increase in general awareness even within the hospitals.
CREDITS:Client: Abu Dhabi BiobankIdeation, curation and copywriting: Abu Dhabi Biobank in-house teamCampaign supervision: M42 Group Marketing and Communications.