Shirley Raines, a social media creator and nonprofit founder who dedicated her life to caring for people experiencing homelessness, has died, her organization Beauty 2 The Streetz said Wednesday. Raines’ life made an “immeasurable impact,” Beauty 2 The Streetz wrote on social media. “I’ve been getting calls all morning from people, not just who live in Skid Row but Angelenos who are shocked” by Raines’ death, Herring said. In 2025, Raines was named the NAACP Image Award Winner for Outstanding Social Media Personality. Other social media creators lauded her work and shared their own grief online Wednesday.