Los Angeles, CA - January 27: The Amazon Fresh store in Woodland Hills on Tuesday, January 27, 2026. Amazon Go and Amazon Fresh physical stores will be closing. Amazon Fresh Stores Never Took HoldAmazon Fresh was first introduced as an online grocery delivery service in 2007, then Amazon Fresh supermarkets followed in 2020 as a more budget-friendly alternative to Whole Foods. But unlike Whole Foods, which had a well-defined identity and positioning in the marketplace, Amazon Fresh supermarkets couldn’t distinguish themselves from mainstream grocery stores. However, Amazon will continue to support the Amazon Fresh delivery service, only the Fresh stores are closing.