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M+C Saatchi’s Joint Global CCO on what it will take to win at Dubai Lynx Awards
['Anup Oommen', 'The Author', 'Anup Oommen Is The Editor Of Campaign Middle East At Motivate Media Group', 'A Well-Reputed Moderator', 'A Multiple Award-Winning Journalist With More Than Years Of Experience At Some Of The Most Reputable', 'Credible Global News Organisations', 'Including Reuters', 'Cnn', 'Motivate Media Group. As The Editor Of Campaign Middle East', 'Anup Heads Market-Leading Coverage Of Advertising']
Campaign Middle East
Thomson (and his long-term creative partner Rob Doubal) joined M+C in 2024 to lead its next chapter of creative transformation.
In an exclusive conversation with Campaign Middle East, Thomson delves into the dynamic intersection of brands and entertainment.
In the Dubai Lynx jury room, Thomson is eager to see boundary-blurring formats and work that transcends traditional advertising, positioning brands as sought-after entertainment in their own right.
Reflecting on the evolution of creative work in the MENA region, Thomson notes a shift towards culturally grounded, bold ideas that comfortably resonate on a global scale.
And ‘Dang I wish I’d done that’Do you feel that the MENA region’s creative work has elevated and evolved over the last few years?