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The relevance economy: Why momentum fades before performance does
['Anup Oommen', 'Sita Sahu']
Campaign Middle East
The relevance economyFrom a futureproofing perspective, we are now operating inside what I call the relevance economy.
Relevance does.
In the Relevance Economy, purpose functions as a decision filter for marketers.
In the Relevance Economy, profit is not something marketers chase through intensity.
Every organisation is already trading in the Relevance Economy.