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Middle East Retail Group picks Heba Qadeer as Group Head of Marketing – Retail and E-commerce
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Campaign Middle East
Middle East Retail Group has appointed Heba Qadeer as its new Group Head of Marketing – Retail & E-commerce, where she will lead the group’s marketing strategy across its retail portfolio and digital commerce platforms in the region.
Qadeer brings to the role more than 11 years of experience across retail, luxury, e-commerce, and destination marketing in the UAE.
In her new role, Qadeer will oversee brand growth, customer engagement, and integrated marketing initiatives across key group brands including Hamleys, beauty e-commerce platform Gorgeous Shop and luxury omnichannel retail concepts Concept N and NOUS (N-O-U-S), spanning both physical stores and online channels, alongside the wider Middle East Retail Group portfolio.
Commenting on the appointment Qadeer said, “Retail and e-commerce marketing today has to go beyond standard execution.
Qadeer is recognised for a storytelling-led, customer-centric approach to marketing, centred on building brand narratives that resonate across a rapidly evolving consumer landscape.