Launching for the New Year, ‘Let It Fly’ is a luggage-sticker programme inspired by Saudi cities, crafts and cultural heritage. Travellers who purchase selected cultural items receive beautifully designed collectible stickers, with each sticker adding extra baggage allowance to their journey. Each sticker offers travellers an additional 0.5kg of baggage allowance, up to a maximum of 1.5kg per bag. The initiative encourages the visitors to the Kingdom Saudia Arabia to take home meaningful cultural pieces without the worry of luggage limits. Travellers are encouraged to share their cultural finds using #LetItFly, #SaudiaAirlines with exclusive sticker redemptions available at select airports following launch.