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Saudia #LetItFly solves baggage allowance issues with storytelling stickers
['Anup Oommen', 'The Author', 'Anup Oommen Is The Editor Of Campaign Middle East At Motivate Media Group', 'A Well-Reputed Moderator', 'A Multiple Award-Winning Journalist With More Than Years Of Experience At Some Of The Most Reputable', 'Credible Global News Organisations', 'Including Reuters', 'Cnn', 'Motivate Media Group. As The Editor Of Campaign Middle East', 'Anup Heads Market-Leading Coverage Of Advertising']
Campaign Middle East
Launching for the New Year, ‘Let It Fly’ is a luggage-sticker programme inspired by Saudi cities, crafts and cultural heritage.
Travellers who purchase selected cultural items receive beautifully designed collectible stickers, with each sticker adding extra baggage allowance to their journey.
Each sticker offers travellers an additional 0.5kg of baggage allowance, up to a maximum of 1.5kg per bag.
The initiative encourages the visitors to the Kingdom Saudia Arabia to take home meaningful cultural pieces without the worry of luggage limits.
Travellers are encouraged to share their cultural finds using #LetItFly, #SaudiaAirlines with exclusive sticker redemptions available at select airports following launch.