Image: K/stock.adobe.comBacardi, an international spirits company, has entered a new agreement with Coca-Cola Europacific Partners (CCEP) in New Zealand to strengthen the distribution of its portfolio across the country. The multi-year agreement, effective from 1 January 2026, will expand the reach of Bacardi brands through CCEP’s distribution network. Both agreements combine CCEP’s sales and distribution capabilities with Bacardi’s premium brands, creating opportunities for growth and enhanced consumer experiences. “Our agreement with CCEP enables us to scale our reach and deliver our premium brands to even more Kiwis, so they can enjoy a moment of connection with one of our spirits in hand. It is about shaping the future of premium beverage experiences in this market.”While CCEP will manage the distribution and market expansion of Bacardi’s premium spirit and ready-to-drink brands, Bacardi will continue to oversee consumer marketing and brand influence.