Cupra has celebrated the opening of its new Essendon Fields ‘Garage’ in Melbourne with the delivery of its 10,000th vehicle in Australia. The feat comes four years after the sporty Spanish brand first launched in Australia, with the milestone delivery a new Cupra Terramar – the brand’s newest SUV. “Reaching 10,000 deliveries in Australia is an important milestone for Cupra and one that reflects the strong connection we are building with Australian customers,” said Jerome Figuiere, director of Cupra Australia. “The opening of Essendon Fields underlines our confidence in the market and our belief that drivers are ready for a contemporary performance brand that dares to be different,” said Mr Figuiere. Fresh product helped fuel a 21 per cent increase in Cupra Australia’s sales last year.